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Sports shoe brand to advance first-tier cities

Jinjiang Footwear Fair next year, so that the sports brand of Quanzhou in the same plane, to accept the public scrutiny. But after years of accumulation, Quanzhou sports brand blew the clarion call to the first-tier cities, foreign retreat Association for Promoting Democracy, the powerful operational capabilities and the capital city of the subject line marketing, so that such acts have a real possibility.

Market Transition

"It should be said, in 2010, the market environment of the relatively large change, has entered the era oligarchs clear. China's national Pinpai, both in brand promotion, product Yanfa Haishiqudao size from fulfilled the strong strength sporting goods industry competition threshold, and thus improved a lot, this brand development, put forward higher requirements. "Olympic sports marketing director Cai Jinghai accepted to be interviewed.

According to reports, the current Peak has more than 6,000 retail stores, and is to open three new stores a day rate of expansion. In contrast, Nike and Adidas in China, has about 3,500 stores each. Pick recent years, the second and third tier cities and even counties rapid expansion in these markets, Li Ning and Nike and Adidas are all less involved. "In fact, China's sports brand, especially in our sports brand in Quanzhou, as in guerilla warfare. Previously, the city vacate its powerful foreign competitors, instead specialized occupation of inland markets, where income has been break through a critical point. The former residents of poor areas, now has the money to go on holiday, buy home audio system and brand shoes, and they have the will for such spending. "

Allegedly, at present, Pick's strategy has been a great success, thus starting to offensive line Beijing and Shanghai markets. "For the first tier cities, we will conduct a strategic expansion, this expansion is for the purpose of profit, the market may be in the line core business district, yet there will be a lot of action, but first-line market and 23 in business district We have been actively layout. "Caijing Hai said.

In this regard, 36 once Sporting Goods Co., Ltd., Vice President of the Friends group, told reporters that at present, once the 36 Group Policy or in the second line, third line and fourth line of the city to maintain balanced development. Although the main expansion front is still second and third tier cities, but once the Group 36 will be in line to vote 36 once the city to open flagship store, designed to improve the degree of brand awareness, allocate more resources to expand their business in the provinces and cities including Chongqing, Shandong , Sichuan, Henan and Zhejiang.

"In China the second and third line, after the market's intensive, in fact, the penetration of the first-tier cities, we have been in a strategic manner, now the Shanghai area of sales, has sales in our region, ranked into five. "ANTA brand director Xu Yang told reporters.

End war

In 2009, Quanzhou sports sector on the "capital" of the big news after another, the Hong Kong main board, Nasdaq, Singapore, Korea Exchange, Malaysia, were all left Quanzhou sports brand presence. Changed the global financial crisis and the haze, Quanzhou, sports a contrarian impulse Sudden Impact, "capital" of the sun, thus constantly shines into the many brands of development. The new round of higher level of race quietly staged.

Whether first-line or second and third tier markets, four-wire market, help in the capital market under the brand has entered the movement in Quanzhou the rapid expansion of the terminal stage. According to report, at present, Anta, 36 at one time, special steps, Pick, Erke domestic terminal have been a breakthrough 6000, and 1000 more than a year will be the size of the rapid expansion of nationwide horse racing enclosure will be fully opened, a new terminal hair-trigger war.

Changsha Huangxing Walking Street is only 45 meters of a central business district, where tens of meters you can see every step, a special shop, 5 years, special steps in this street opened nine stores. In China, virtually no other sports brands to do so. Xtep Ye Qi, vice president of international told reporters, "In the beginning, each site should shop carefully. Every shop opened at the beginning, we have to test, it will not divert the customers of other shops. The first commercial business the amount of good, they think to open a second shop, and when special steps to sixth in the Huangxing open stores on time, turnover is the first of several times already, this indicates that the local shops can accept more . "

  Jinjiang Footwear Fair next year, so that the sports brand of Quanzhou in the same plane, to accept the public scrutiny. And after many years of accumulation, Quanzhou sports brand blew the clarion call to the first-tier cities, foreign retreat Association for Promoting Democracy, the powerful operational capabilities and the capital city of the subject line marketing, so that such acts have a real possibility.

Market Transition

"It should be said, in 2010, the market environment has relatively large change has entered the era oligarchs clear. China's national brands, both in brand promotion, product development or the scale of side channels, are also capable of strength, Sporting Goods industry competition threshold, and thus improved a lot, which is the development of the brand, put forward higher requirements. "Caijing Hai, director of Olympic sports market acceptance of the reporters.

According to reports, now has more than 6,000 retail stores Peak, and is to open three new stores a day rate of expansion. In contrast, Nike and Adidas in China, has about 3,500 stores each. Pick recent years, the second and third tier cities and even counties rapid expansion in these markets, Li Ning and Nike and Adidas are all less involved. "In fact, China's sports brand, especially in our sports brand in Quanzhou, as in guerilla warfare. Previously, the city vacate its strength strong foreign competitors, instead specialized occupation of inland markets, where income has been break through a critical point. The former residents of poor areas, now has the money to go on holiday, buy home audio system and brand shoes, and they have the will for such spending. "

Allegedly, at present, Pick's strategy has been a great success, thus starting to offensive line Beijing and Shanghai markets. "For the first tier cities, we will conduct a strategic expansion, this expansion is for the purpose of profit, may be the core business district in the first-line market, do not have a lot of action, but the market's 23 first-line shopping district We have been actively layout. "Caijing Hai said.

This, the 36 once Sporting Goods Co., Ltd., Vice President of the Friends group, told reporters that now, once the 36 Group Policy or in the second line, third line and fourth line of the city to maintain balanced development. Although the main expansion front is still second and third tier cities, but once the Group 36 will be in line to vote 36 once the city to open flagship store, designed to enhance the degree of brand awareness, allocate more resources to expand business in provinces and cities including Chongqing, Shandong , Sichuan, Henan and Zhejiang.

"In China the second and third line market, after intensive cultivation, in fact, the penetration of the first-tier cities, we have been in a strategic manner, now the Shanghai region sales, has sales in our area was discharged into the top five. "ANTA brand director Xu Yang told reporters.

End war

In 2009, Quanzhou sports sector on the "capital" of the big news after another, the Hong Kong main board, Nasdaq, Singapore, Korea Exchange, Malaysia, were all left Quanzhou sports brand presence. Changed the global financial crisis and the haze, Quanzhou, sports a contrarian impulse Sudden Impact, "capital" of the sun, thus constantly shines into the many brands of development. The new round of higher level of race quietly staged.

Whether first-line or second and third tier markets, four lines market, help in the capital market under the brand has entered the sport in Quanzhou the rapid expansion of the terminal stage. Reporter has learned that, at present, ANTA, 36 once, special steps, Pick, Erke domestic terminals have been breakthroughs in 6000, and 1000 will be more than a year of rapid expansion of the scale, nationwide horse racing enclosure will be fully opened, a new terminal hair-trigger war.

Changsha Huangxing Walking Street is only 45 meters of a central business district, where tens of meters you can see every step, a special shop, 5 years, special steps in this street opened nine stores. In China, virtually no other sports brands to do so. Xtep Qi Ye, vice president of international told reporters, "In the beginning, each site should shop carefully. Every shop opened at the beginning, we have to test, it will not divert the customers of other shops. The first commercial business the amount of good, they think to open a second shop, and when special steps to sixth in the Huangxing open stores on time, turnover is the first of several times already, this indicates that the local shops can accept more . "

    According to Ye Qi Jieshao, now, on the same street, rival Li Ning and Anta, and even have more than one store of Adidas. But in the past who have been all over the streets in the business of leisure brand, has withdrawn from the downtown business district, replacing them is much more rich and powerful sports brand. Not only Hunan, sports apparel industry booming business in the streets around the country are running the speed shop. The rent is always bustling commercial streets expensive. "China's sports brand has an international brand in swallowing or other brand sites, one block up to several stores with the brand, which has become a national phenomenon. Sports brand is showing strong vitality. When you scale effect when you start annexing other people's market share. "

Not only is the size of the rapidly expanding, industry sources said, now, the terminal has entered Guonei sports a more sub-Jie Duan, from the product of professional series start, Yi Xie specialty stores, specialty store Yechengweixin of Qudaoleixing . "Anta's fashion from the Olympic basketball shoe to shop, to have involved in various sports brand children's wear market, sporting goods terminal competition has been further upgraded."

Marketing Danian

Also last year when the industry indicates that there is business in 2010, especially the sports brand's sports marketing bumper year. Throughout the year in the domestic Expo, the Asian Games, World Cup in South Africa have attracted worldwide attention, and the Vancouver Olympic Winter Games, the Singapore Youth Olympic Games, the popular resource, have been favorable for Quanzhou sporting goods brands, and all of them have gained a certain status.

Filled with smoke in between, may be only familiar with one in the way of the industry can appreciate. Will debut at the World Expo in Shanghai next month, originating in Quanzhou, once special steps and 36, respectively, within the Expo Site will be 80,000 volunteers and 130,000 volunteer service outside the Expo sponsors in the bag and take it in After the resources, both to each other on the platform in the Expo rivalry, but also a test of the two brands when marketing capabilities. As partners, the Chinese Olympic Committee and the Asian strategic partnership Anta's 36 once, at the Asian Games in Guangzhou, both in the stadium or outside in the game, no doubt there will be more competition . "In Quanzhou, may we also can not appreciate such a competitive atmosphere, if, Shanghai, Guangzhou, you can have a better experience." ANTA brand director Xu Yang told reporters.

Jinjiang shoes annual Fair, will campaign in 2010 in Quanzhou branding strategy glance. Site of the Expo's shoes, brand shoes involved in the six display prices, have played their brand marketing in 2010, the theme of signs, Anta main partners in the Chinese Olympic Committee to promote its important status, special steps show themselves as volunteers to build the Shanghai World Expo of professional clothing, 36 once the Games are also main strategic partner. From the second and third line have been the voice of the brand. Field strength, as FIFA (World Cup official operating agency) strategic partner in China, suddenly emerged from.
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